Text or Graphics on Google AdSenseGoogle Adsense provides advertisers and publishers with the opportunity to place ads in both text and graphic formats.
As advertisers prefer to adsense into their website, over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?
On one hand advertisers may feel that image advertisements are more responsive yet less likely to stimulate a sale. On the other hand, being more convertible, while being less visible to the consumer.
Text-based ads are considered the least intrusive of the two formats. However does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through them, they have almost programmed their selves to ignore it.
Through the advertisements being targeted, the consumer is used to advertising brands which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.
Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. This is a number of reasons, but the first is that they provide more information.
Generally, someone who is reading the text is fully satisfied by what they are reading, and if they check it, they will most likely read something else that will happen next. With an advert image, it is far more than a gamble for the surfer.
Graphic advertising is often paid per impression. This is because the advertiser may promote their brand, instead of promoting a specifically useful service. They are having a lot of conversion rates, and with these text ads in the consumers eyes more effective.
However, if the text is contained within an advert it is placed in a graphic format, which would be the most effective? Well firstly it can be assumed that the surfer will be more likely to view it, however they were multiple images they might feel overwhelmed.
Graphic ads are also harder to regulate. Let 's consider Google to be changed frequently and without regulation. The advertiser can claim affiliation from the website they are advertising on, and contain keywords such as "ipod" which cannot be contained within a text advert.
Although more regulation and quality control could be in place, a pornographic image for example could be advertised as advertisers unknowingly.
Text adverts also have a broader market appeal, as advertisers generally do not have the in-house resources to advertise, but do have the resources to write a text advert.
This could mean that a wider array of advertisers are accessible, through text advertisers being less burdened on the advertiser, and being easy to change.
Text adverts are also cheaper for advertisers to create, where as a graphically designed advert may cost in excess of $ 200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.
Text of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that have not been seen, but clicked on and stimulating sales. As CPC (Cost Per Click), advertisers are able to gain without needing exposure a high click through rate to be effective.
But the big brands are inevitably making it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users.
So, which one will you choose. What is the reason you choose it. Let's discuss together in the comments column below.