20 Places You Should Be Sharing Your Content
Writing and publishing blog posts or articles on your own website isn't good enough.
Your website is just one place people might discover your content.
Content is everywhere today. It's insanely competitive.
Did you know more than 3 million blog posts are published daily?
If you're going to gain any real traction, you need to look beyond publishing content on your website.
In addition, sharing your content on industry or sharing platforms can also be seen by more people.
Think of sharing your content on outlets like a megaphone: the more places you promote it, the wider the message will spread.
Ready to amplify your content and grow your website traffic and conversions?
Here are 20 places you should share your content, from the mainstream to the niche.
1. MediumThe medium allows you to republish your existing blog posts (if you use their import features, they even add a link = canonical link), but you can also use this platform to blog full posts on your site.
This is the tactic DrumUp uses: they post snippets of full blog posts on Medium, and then direct users to the full article on their website.
If you don't want to syndicate the entire text of your blog posts, this might be a tactic to try. If you're getting good traction on Medium, you could mix it up by adding occasional exclusive Medium articles once you've built up your readership.
2. RedditReddit can be worthwhile platform to consider for sharing content, but it needs to be done the right way.
Redditors are very conscious of brands attempting to “spam” subreddits with their own content, so this is usually best left to a few employees with active Reddit accounts who may occasionally share company blog posts once or twice a month.
These articles should be carefully chosen and provide real value to the users. It's also possible for other users' activity redditors to view, so make sure that the employees are using their Reddit accounts for more than just posting company blog posts.
Otherwise, they're pretty easily found out and your company may get called out, which is never good on such an active platform.
3. LinkedIn ArticlesLike Medium, LinkedIn allows you to syndicate blogs posts on your personal profile as LinkedIn articles.
Although these articles currently add addonical links, research has shown that Google isn't flagging these as duplicate content (even though they show up on duplicate content search sites like Copyscape).
Because of their existing network on LinkedIn, many users have built up a strong subscriber base for their articles on the platform. Users can choose to subscribe to users' posts, meaning they will get a notification every time that users publish something new.
This built-in alert system is a definite advantage over other platforms, especially since your blog readers don't need to like that unless they subscribe to email notifications, which is a lot more important than checking a box to receive an in-platform notification on LinkedIn.
4. EmailPromoting your content through email is an "oldie but goodie" tactic that still pulls major weight.
More loyal to your brand, email subscribers are 3x more likely to share your content via social media from other sources, according to Campaign Monitor.
Email clicks are also usually higher than the CTR on social media posts as well - Campaign Monitor also found that you are 6x more likely to click from an email than from a tweet.
The way you share your content on social media highly depends on what works best for your schedule and your users. It's worth trying to see what gets the most clicks.
Some companies prefer to send e-mail to a new site (which is usually used as an e-mail service), while others wait until the end of the week or month to send newsletters of updates and the latest published posts.
The platforms above are the most useful for driving traffic. However, there are plenty of other platforms to consider based on the topic and format of your content.
5. DesignFloatAn online board for designers discussion to share articles, element ideas, and more.
6. Managewp.orgThis is a slightly different format, but users can up-vote content about WordPress.
7. DzoneThis discussion board has over 1 million developers who share content and links on coding, cloud computing, and more.
8. Twitter Brand AccountsIf your article makes sense for your brand, consider adding your article to your sharing list for your brand accounts. You can even schedule several times over a few months.
9. Twitter Personal AccountsTwitter moves fast, so it makes sense to share your article, along with a great quote, in a few places on Twitter. It is in your best interests to spread the shares are so you don't overwhelm your audience.
10. Twitter ChatsFor a more targeted audience, look for industry-related Twitter chats and use their tags when sharing really high-quality content.
Use it sparingly: Don't spam the hashtag chat with every piece of content you write. But it's fairly common to see popular marketing, like #seochat and chartering active even when the regular Twitter chats aren't going on.
11. Personal Page on FacebookThis one seems obvious, but it is a place where many people forget.
If you are concerned about spamming your family or friends who aren't in the industry, consider creating a Facebook list for work folks. This way you don't have to worry about confusing your Great Aunt Gertrude with a step by step guide to PPC.
12. Brand Facebook PageAnother sort of obvious one, but it shouldn't be overlooked.
For a good quote from your content, make sure your image displays correctly and out-assuming it is relevant to your audience.
13. Facebook GroupsFacebook groups are still alive and well! Because many users are already using Facebook on their personal time, they are usually more active in groups.
Join a few industry-related groups and share your best content once a month, while also contributing to the group when possible.
Be sure to stay active as a member of the group by answering questions, reading others' content, and contributing genuinely to the group.
14. SlideShareCreating really good content takes time.
One way to get the most mileage out of content is taking highlights and turning it into a presentation for SlideShare.
Just changing the format you present your content in help reaches a wider audience.
15. LinkedIn GroupsIf you are active on Linkedin, consider sharing your content in related LinkedIn Groups.
Be sure to check out sharing first and make sure you are engaging with the members outside of sharing your content.
16. Your Pinterest AccountCreate a nice header image (like one on this article) and share on the visually-driven link sharing platform.
17. Shared Pinterest BoardsAnother simple way to drive traffic is creating a shared Pinterest board and providing their own content about a topic.
These boards tend to get more traffic.
18. InstagramTo drive content from Instagram, add a portion of your content to the link to the content to your bio.
19. Instagram StoriesInstagram Stories only last 24 hours, but allow you to share links more easily.
20. YouTubeRecord a video of a team member discussing the key points in your content.
SummaryNo one likes a self-opportunist who only likes to share not engage. When you are valued member of an online community, whether it's Medium or a Twitter chat, you'll be more likely to build strong relationships and support for community shares.
Contributing to the Internet as a whole follows these same guidelines. Sites like medium and LinkedIn have the opportunity to share our content and get it in front of more people, but don't take advantage of that by sharing low quality, uninteresting content.